How to Make your Business Seen as a Big Brand
Building a new brand can take a long time. And if you are going step by step with companies with a massive offline existence, your dinky brand signals will not be sufficient. Digital Activity is also need for it.
Measure #1: Obtain a Branded Social Media Presence
Google utilizes social media to evaluate the size of your consumer base and general popularity. Nearly all of big brands have plenty of followers.
Walgreens has more than 2 million Facebook likes (!) :
In a bare minimum you must have a full-functional account setup at Twitter, Google +, Facebook, LinkedIn, and Pinterest. However, a lonely accounts with no followers isn’t going to have Google’s heartbeat racing. You want to do anything it takes to acquire tens of thousands of followers, fans and likes. That is what makes you seem like a brandnew .
Followers is measure one: But engaging on such social media sites is another important brand signal. Brands big and small have conversations with their community:
LinkedIn: There are two ways to leverage LinkedIn for new vulnerability:
1. A business profile: reveals that you are a legit business rather than a one-man show (you have to have a minimum of 10 connections to your personal profile to build a business profile on LinkedIn).
2. Workers: If you are a new it makes sense you would have in a few workers. LinkedIn profiles which reveal people working for the business is a fantastic way to showcase your site because a legit business.
Measure #2: Build the Brand Name Searches
It’s something you probably already know but never thought much about: people hunt for brands. In Reality, individuals love to sort fresh names into Google:
And, according to this trendy graph from SEOBook, Google is quite proficient at determining brand keywords. How? Depending on the percent of people that click on the top result:
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Searching For The New: There are some easy ways to get more visitors to Look for your new brand in Google:
1. Say Your Brand in Videos: The next time you create a video, instead of saying “This is Bob”, state “This is Bob from Big Bad Brand Signals”. I use this trick all the time and it works good : I nearly always find a spike in the amount of individuals searching for my new name.
2. Reach out on Twitter: I love to be big brands onto Twitter since it shows off my new name to another audience…which entices them to perform a Google search.
3. Brand Images on Pinterest: Place Your logo somewhere on photos which you post to Pinterest:
If folks see your brand name in the image, they will hunt for it on Google.
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4. Display Advertising: Offline advertisements, like print and billboard advertising, and also the Google Content Network is one other way to get folks to form your brand name into Google’s search field.
User Experience: How that people interact and discuss your own site is another important new signal.
User Interaction: Google
Return Visitors: Google may observe just how many people bookmark and go back to your site. And these sites tend to be brands .
Many Authors: If you operate a content-heavy site, you most likely have multiple writers contributing to your site.
And multiple confirmed Google+ writers is a powerful brand signal
Measure #3: Branded Links and Co-Citations
How folks discuss and link to a site is an important brand signal.
Anchor Text
It’s well-known the over-optimized anchor text has been one of Penguin’s pet peeves. But switching some of your anchor text to “this site” and “here” does not seem natural either. And it sure does not make you seem like a brandnew . That is why it’s important to utilize branded anchor text whenever possible.
Just Examine the anchor text distribution for the entire domain (not just the homepage) of all TechCrunch.com, via MajesticSEO: Now that is what I predict branded anchor text!
Let us say your site was Sandals4Less.com. It should have a variety of anchors, with a emphasis on branded anchors:
Sandals 4 Less
Cheap Sandals
Sandals4Less.com
Low Price Sandals
Sandals4Less
Cheap Sandals
Sandals4Less.com
Low Price Sandals
Sandals4Less
Co-Citations
co-citations would be the newest anchor text. Co-citations are simply instances where folks have a tendency to mention your brand name, although not necessarily link to you.
The best approach to make the most of co-citations is to fall your brand name on webpages about your target key word . This might be in the kind of blog comments or online reviews.
Over time Google will begin to associate your brand with this specific key word …and give you a rankings boost.
Negative Reviews
Google has said publicly that they algorithmically penalize sites with a great deal of negative reviews. If this is something which impacts you, it my be time to do a little bit of reputation direction to wash up as several negative reviews as possible.
Measure #4: On-Page Brand Signals
Here is the way to turn your site into a beacon of branding.
Contact and Address Information
Contact and Address Information
Do not think Google pays attention to this substance?
Ensure that you include a true address (even if you run your site from your mother’s basement) and phone number in your contact us page. A contact form does not cut it.
Additional credit: Verify your speech in Google locations.
Unique Design & Logo
Unique Design & Logo
It goes without saying that your site needs to have a unique motif/theme, including a symbol. No brand has the exact same WordPress theme of a million other sites.
Around Us Page
Around Us Page
It could be time to rethink your About Us page.
All big manufacturers/ brands have insanely-long About Us webpages to brag in their history and mission statement.
Some sites even list their employees
Its your turn
Building a brand name is really important in today digital world to overcome your competitors. So build the brand name for your business and achieve your business goals.